NIKE - 出来出来 COME OUT COME OUT
To inspire all Chinese kids to go out and play sports in summer night- the longest holiday they have in the entire year, we created this campaign to show them that night belongs to them. "WHEN NIGHT FALLS, DAY BEGINS."
And while the film and prints gave inspiration to the kids, we also had a various of exciting offline events to give them real playgrounds to do sports.
